RnB Album Cover

Most RnB Album Covers have the artist on them, the artist is standing in a particular way or posing in a particular way. Usually the female artist picture at the front of the Album cover is either a close up of their face or them standing up and showing the full length of them, it sometimes is a medium shot of them as well.

Also in an RnB cover the text of the artist name is written in fonts that go with the artist theme of music. For example 'Jessie J's' Album cover the font of the way her name is written suits the kind of songs she sings like crazy, up beat and the style it is written in presents this because it looks crazy. The other three have quite plain letters but  makes it look simply and nice and you can tell that they will have songs on their Album that will be quite relaxing and still good and fast paced.

Digipak Research

What is Digipak?

Digipak is a patented style of CD, DVD packaging. It has become popular by holding CD and DVD’s from the same artist, combining the release of a new CD with a DVD.

Digipaks typically consist of a book-style paper board or card outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside.

What is the purpose of digipack?

Digipak-style packaging is often used for CD singles or special editions of CD albums and the tall DVD Digipak

What should a digipak include?

I think a digipak should include images of the singer,  at the place they used to film the music video. our digipak will have the main singer on the front, where we filmed our music video. The colouring should be according to the genre of the music video and the mood of the song because the audience can understand what type of song it will be, if the colours are bright then the audience will know that the song is fun and loud, whereas if the colours are dark and dull then the audience will know and have some kind of an idea that the song is depressing and sad. Our digipak will have bright colours as it is a upbeat song. I think on the front case of the digipak there should be titles of the singer and in more little letters saying what songs their is, on the back should be the list of songs the CD has on it.

FeedBack From Class

When we presented are rough cut,  music video to the class the feedback we received was that the pace of our video was good, and they liked the idea of our rewind when the girls are in the park. They also liked the close up of the leaves as it showed different shot types. The class enjoy the bit in the beginning when the two girls turn around together, but they thought we could have followed this through when they walked off as they didn’t really walk off at the same pace.

We did receive a few negatives from the class the biggest one was that there was a lot of long gaps but we will work on this as we are to finish filming by the end of the week.  Due to the gaps in the music video they thought the narrative wasn’t clear, which meant that they thought it wasn’t looking like a music video because we still needed to include the lip-syncing, and they thought there was a couple of areas where the pacing could have been better, but we are to improve all these negatives as soon as we have all our footage.

Half Term Filming

On Monday me and my partner Georgia were going to film the majority of our music video but our actors were unable to make it, so instead we went around parks and took pictures for our digi packs, of flowers as we want our digi packs to look very imaginative and natural, to go with the kind of fairy tale we are having in our music video's storyline.

On the Tuesday we then filmed the beginning of our music video as the actors were available and we used a friend’s bedroom, as the first scenes involve a girly conversation in the main characters room. However we were only able to film the beginning of our music video during the week because our main actress had a swollen leg so we were unable to get her singing the song in the street as she wasn’t able to walk probably.

We came across some problems during filming, the first problem was that our main character was unable to do the walking scenes as she had an accident with her leg during her dance class, so this meant that we didn't have some of our main parts filmed. But we then did the scenes we were able to do. Another problem that we came across was that our male character didn't tell us that he was going to go abroad during the week so we then had to work with the people we had.

We did have some positive filming time, the weather was very nice and sunny which meant the lightening of our  video was good. Also there was a day when all of our actors and actress turned up which meant that we could film that day without distractions.

Conventions of Our Music Video

The genre of our Music Video is R&B, the common conventions of this genre is that most of the time men are topless and wear jeans; they do this for them to show off their bodies. We are following this convention is part of our Music Video as it is a very important one I would say, because of our target audience our older teenagers so they would be draw in from this.

The most common convention within an R&B Music Video is a choreographed dance routine especially in most of Beyonce’s Videos. This convention is to represent the artist as fun, loving people and to add excitement to the song especially in a fast tempo song like the one we have chosen to do. But we have decided to go against this convention because we would like to tell a story in our video which kind of goes with the lyrics expect for the last bit of it, i think this will get our audience more interested in the video as they would like to see what will happen in the end.

In most Music Videos when the song has a fast tempo they usually have the conventions of bright colours, flashy cars, jewellery, females in a powerful light. We will use the convention of bright colours and jewellery to make everything in the video look like the characters are having fun and enjoying themselves and to make the audience feel part of the action, but the rest of conventions I have mention we will not use because it doesn’t really go with the story that we have for the song.

Breakdown Sheet

Animatic Feedback

When presenting our animatic video to the class we were given feedback which was that the class enjoyed the pace at which are shots were put as they went at the same speed as the music. We were also told to improve the timing of the shots as some shots went on for too long, but during these long shots their will be action and singing that was the reason for the shots being longer than the other ones.