Conventions of Our Music Video

The genre of our Music Video is R&B, the common conventions of this genre is that most of the time men are topless and wear jeans; they do this for them to show off their bodies. We are following this convention is part of our Music Video as it is a very important one I would say, because of our target audience our older teenagers so they would be draw in from this.

The most common convention within an R&B Music Video is a choreographed dance routine especially in most of Beyonce’s Videos. This convention is to represent the artist as fun, loving people and to add excitement to the song especially in a fast tempo song like the one we have chosen to do. But we have decided to go against this convention because we would like to tell a story in our video which kind of goes with the lyrics expect for the last bit of it, i think this will get our audience more interested in the video as they would like to see what will happen in the end.

In most Music Videos when the song has a fast tempo they usually have the conventions of bright colours, flashy cars, jewellery, females in a powerful light. We will use the convention of bright colours and jewellery to make everything in the video look like the characters are having fun and enjoying themselves and to make the audience feel part of the action, but the rest of conventions I have mention we will not use because it doesn’t really go with the story that we have for the song.