Half Term Filming

On Monday me and my partner Georgia were going to film the majority of our music video but our actors were unable to make it, so instead we went around parks and took pictures for our digi packs, of flowers as we want our digi packs to look very imaginative and natural, to go with the kind of fairy tale we are having in our music video's storyline.

On the Tuesday we then filmed the beginning of our music video as the actors were available and we used a friend’s bedroom, as the first scenes involve a girly conversation in the main characters room. However we were only able to film the beginning of our music video during the week because our main actress had a swollen leg so we were unable to get her singing the song in the street as she wasn’t able to walk probably.

We came across some problems during filming, the first problem was that our main character was unable to do the walking scenes as she had an accident with her leg during her dance class, so this meant that we didn't have some of our main parts filmed. But we then did the scenes we were able to do. Another problem that we came across was that our male character didn't tell us that he was going to go abroad during the week so we then had to work with the people we had.

We did have some positive filming time, the weather was very nice and sunny which meant the lightening of our  video was good. Also there was a day when all of our actors and actress turned up which meant that we could film that day without distractions.

Conventions of Our Music Video

The genre of our Music Video is R&B, the common conventions of this genre is that most of the time men are topless and wear jeans; they do this for them to show off their bodies. We are following this convention is part of our Music Video as it is a very important one I would say, because of our target audience our older teenagers so they would be draw in from this.

The most common convention within an R&B Music Video is a choreographed dance routine especially in most of Beyonce’s Videos. This convention is to represent the artist as fun, loving people and to add excitement to the song especially in a fast tempo song like the one we have chosen to do. But we have decided to go against this convention because we would like to tell a story in our video which kind of goes with the lyrics expect for the last bit of it, i think this will get our audience more interested in the video as they would like to see what will happen in the end.

In most Music Videos when the song has a fast tempo they usually have the conventions of bright colours, flashy cars, jewellery, females in a powerful light. We will use the convention of bright colours and jewellery to make everything in the video look like the characters are having fun and enjoying themselves and to make the audience feel part of the action, but the rest of conventions I have mention we will not use because it doesn’t really go with the story that we have for the song.

Breakdown Sheet

Animatic Feedback

When presenting our animatic video to the class we were given feedback which was that the class enjoyed the pace at which are shots were put as they went at the same speed as the music. We were also told to improve the timing of the shots as some shots went on for too long, but during these long shots their will be action and singing that was the reason for the shots being longer than the other ones.

Beyonce Research

In our music video we are doing a song by Beyonce, and after doing our survey we notice that the majority of the people that answered liked Beyonce.

So we decided to do some research into Beyonce to find out why people like her so much and what makes her original. So I looked at four of her music videos to see similarities and differences of how she has changed in them and what people actually like.

At first I looked at her music video ‘why don’t you love me’, which received 4,599,400 views on you tube, 17,212 of these viewers liked the video and 786 disliked the music video. The reason why I think a lot of them liked the video was because she adds craziness to it and makes the people enjoy watching her, in the video she is playing a house wife and makes the music video looks very traditional but with a twist because in old times women will stay at home and clean, and this is exactly what she is doing, she is trying to be a good housewife but she still isn’t being loved. And the twist is, is that she has some amazing outfit in the video and it is kind of funny because she is cleaning but her outfits are nice. So I think they like it because her music video brings out a really crazy and fun side of her. A comment that was left underneath the music video was ‘beyonce could wear all the skippiest outfits in the world and still be the classiest woman out there’.

I then watched another music video of hers, which was ‘Diva’ which received 39,588,422 views and 24,565 people, liked it and 1,173 people disliked. In the video it is really different to the first one I watched because in this one she is powerful, her outfits and sense of style is great, she has a dance routine which people enjoy watching and trying to learn, and once again she has that craziness that I think people love about her, and just her whole attitude when she is singing is really positive and gives a positive vibe when u watch her. Some under the video commented ‘her outfits make her look cute, best dancer ever’. This just shows how much people like her.

I think looked at her most recent video she has made to see just how much she has changed and grown, the music video is called ‘1+1’ which so far has 10,946,746 views, 60,737 like this video and 9,030 dislike it. This latest video is very good as it plays with lightening and shadows a lot, again she has this powerful touch to her and this time she has dance routine but it is quite simple, and her make is very well done. A comment under this video was ‘wonderful video is weird, simple but great’

Music Video Survey Response

In our media lesson we were asked to make a survey, in order to find out what are target audience expected from our Music Video. In our survey we asked the audience 10 questions, on all different types of things, to see what they wanted in the music video. In total 54 people answered our survey which we think is a good result as we now know what to include for certain.

From the survey we have learnt the types of things the majority of our target audience will like to see in the music video and this is gives us some kind of an idea of what to exactly add in the video, instead of just guessing what they will like to see. So now we are able to take everything to consideration and give the majority what they will like to see but also add our own style to the video.

The survey has given us some positive feedback so we can use to make our video. We will like to add our own touch to the video to get the audience watching, and surprised.

You can check out our survey by clicking here: http://www.surveymonkey.com/s/MBGTXG3

Katy Perry's 'Firework' Video

I don’t think Katy Perry’s ‘firework’ video deserved the best video of the year award because there wasn’t anything really interesting about it. All she is doing in the video is sending out a message to people that they should be more confident, yes it is a good message but, I personally don’t want to listen to a song that kind of makes me feel depressed, there were other music videos that had a more interesting and funny meaning to them. I also don’t think it deserved it because there weren’t any special effects, which actually stood out; it was only fireworks coming out of her chest, that only stood out, but other than that anyone could have made a music video like that as the scenery was quite basic I think. When I listen and watch Music Video’s I kind of like to escaped from reality and not have to think about things that are worrying me, whereas in this song and music video it kind of makes you think about reality and your life which is quite annoying because I myself like to listen to songs where in the video the artist is in some fantasy world, for example ‘in like a hot desert, or somewhere on the beach like in shipwreck island’.

There are other music videos that have this effect, of fantasy, so I think this music video didn’t deserve the award as there is much better out their especially nowadays as technology has improved and the editing is much better than years ago.